Labatt Blue re Design

Earlier last week I had an interview at Backwell Design Studio in London, Ontario. The interview went well and I ended up getting the "test". The test was a re design project for the Labatt Blue 341 ml bottle as well as the 24 carton. I also created new logos for each concept. I submitted three designs for the project, all with full 3D versions of the bottle and case.

Each Image I post will have a brief creative rationale as to why I made the design choices I made. I hope you enjoy this project, I had a lot of fun creating it.